Almost 45,000 spectators had their Christmas wishes granted as they were treated to a fantastic array of floats,, performing groups and lovable characters at the 2024 Downtown St. John’s Christmas Parade. “It was an awesome day for the Parade, after the rain showers the sun made a glorious appearance and Santa
Claus returned to Downtown streets following a weather postponement last Sunday.”, said Gaylynne Gulliver of Downtown St. John’s.
Employees of Newfoundland Power, a corporate sponsor of the event, were out in full force gathering food for Santa’s annual food drive in aid of the Community Food Sharing Association as well as thousands in cash donations. Newfoundland Power are also matching funds collected at the Parade up to $15,000.00
The winners of various categories for the 2024 Downtown St. John’s Parade were:
Charlie Cook Community Spirit Award:
Kickin’ It Country
Best Live Music Performance
Music Collection Drumline
Best Cheerleading Group
1. Waterford Valley.
2. Coastal Wave Elite
3. Cheer Sport Sharks
Best Performing Group:
1. Revolutions
2. Ashley Feltham School of Dance
3. Jill Dready Dance Co
Best Non-Corporate Float:
1. Iceberg Alley Riders
2. St. John’s Legends Swim Club
3. HMSC Cabot
Best Corporate Float:
1. Heave Away Waste Management
2. Vale -Long Harbour Operations
3. Harvey’s Home Heating
Downtown St. John’s would like to thank Newfoundland Power, NTV and OZ FM, Allstar Rebar, Capital Auto Group, the City of St. John’s, St. John’s Regional Fire Department, RNC, Rovers Ground Search and Rescue, Eastern Health, St. John Ambulance, Bell, East Can Transport, and Colliers International as well as the thousands of Parade participants, spectators, volunteers and community agencies who made the event such a success.
Don’t miss it! It’s the big day you have been waiting for all year! It’s the Annual Downtown St. John’s Tax Free Day on Saturday, November 2. Be sure to head downtown and check out what your favorite shops and services have to offer! Get that someone special on your Christmas list something special you won’t find anywhere else!
For a list of participating Downtown shops and services click here:
*Some restrictions may apply. Inquire at your favorite shop for details. Some information may change.
Check back often for an updated list of participating businesses.
This event is organized and financially supported by the Downtown St. John’s Business Commission.


Thrive, in collaboration Downtown St. John’s has developed a street-based outreach service that has been in place since Mid-May 2024. The Outreach Project is aimed at supportive vulnerable folks directly on the streets and also provide assistance to businesses and people living and working in the downtown.
During the presentation you will hear specifics about the service, what we offer, hours of operation, how to connect with us if you are looking for support, and also what we are not able to provide.
We hope you can join us for one of these scheduled presentations:
Tuesday September 17th from 12:15 – 1:15 Virtual session
https://us06web.zoom.us/j/86353959883?pwd=2Q82KJpZa8C8BvETPs4mCgAtcy27No.1
Wednesday September 18th from 10:30 – 11:30. Atlantic Place Conference Room 6th Floor.
Space is limited for this session so please pre-register to save your spot. Email Angela Crockwell at the email address listed below.
A tour of the Thrive CYN St. John’s facility at 807 Water Street will be scheduled in the very near future. Stay tuned for updates.
If you can’t make one of the presentations but would like to learn more please contact
Angela Crockwell acrockwell@thrivecyn.ca or
Sean Reany sreany@thrivecyn.ca